Liverpool’s Bold Double Kit Unveiling Makes Premier League History
Liverpool just pulled a move no other top-flight club has dared in recent memory: the launch of both their 2025/26 home and away kits at the same time. Set for August 1, this event goes far beyond the usual shirt release. It marks the end of the Nike partnership and the high-profile start of a new era with Adidas. For fans, it’s not only a change in the club's look—it symbolizes a shift in how major teams link up with global brands.
Why the rush for a double reveal? Blame the contracts. Liverpool were tied up with Nike right until July 31. That left them stuck wearing last season’s Nike kits even when introducing their new signing, Hugo Ekitike, at pre-season friendlies. For die-hard fans craving a new look, the wait has been real—and now the payoff is set for a mega event at Anfield’s freshly renovated club store. The refurbishment itself highlights just how seriously Liverpool and Adidas are taking this partnership. Instead of trickling out new shirts over the summer, they're dropping the new home and away gear in one dramatic go, an approach almost unheard of in Premier League circles.
What Makes the New Kits Unique?
Everyone remembers kits from their favourite era. Liverpool’s designers took that nostalgia and ran with it in the new release. The home kit leads with a bold strawberry red and slim white side stripes—an obvious nod to the club's early 2000s style icons. Details matter here: the collar features the familiar Standard Chartered sponsor, but with an added tribute in the form of the Eternal Flame—a reminder of the club’s history and community connections.
The away kit is even more streamlined, sticking to a crisp white with a focus on the revered Liver Bird crest at its heart. Fans looking for something totally new only need to wait until later in August, when a light blue third kit arrives—complete with the vintage Adidas Trefoil logo, a detail sure to grab the attention of both old-school collectors and new supporters. Alongside the kits, Adidas is set to roll out a range of pre-match shirts, training gear, and a Terrace Icons lifestyle collection inspired by classic Liverpool looks. There’s a strong focus on fan experience here, making sure supporters of every age can find something to wear that shows off their colours.
All eyes will be on the Community Shield showdown with Crystal Palace, where Liverpool will finally step onto the pitch in their Liverpool kits by Adidas. That match serves as both a sporting challenge and a fashion statement—and for the first time, both home and away shirts will be available for fans right out of the gate. The much-talked-about £70 million-a-year deal vaults Liverpool into Adidas’ ‘Elite Tier,' putting them among shirt giants like Real Madrid and Manchester United. It's not just a shirt deal; it's an announcement that Liverpool are reaching for new heights, both on and off the field.
As launch day approaches, excitement is building. Whether it’s the retro hues, a legendary Liver Bird badge, or fresh-megastore buzz, nobody can accuse Liverpool of playing it safe. This is how you make a statement—on and off the pitch.
