Pre‑Season Friendly Basics: What They Are and Why They Matter
When the league breaks for the summer, teams line up a few low‑stakes games called pre‑season friendlies. They’re not about points or trophies – they’re about getting the squad ready for the real season. Think of them as a rehearsal where you can try new tactics, test fitness levels, and give younger players a taste of first‑team action.
Fans love them too. A friendly match is a relaxed chance to see new signings, watch the manager experiment, and enjoy a game without the pressure of a league table. For clubs, these games can also bring extra cash from ticket sales or sponsorship.
How to Pick the Right Opponent
Choosing who to play is the first step. Look for a team that matches your current level or is a step above. Playing a slightly stronger side pushes your players to raise their game, while a weaker side lets you focus on building confidence.
Geography matters as well. A local opponent cuts travel costs and gives fans a quick trip to the stadium. If you’re willing to travel farther, you can combine a friendly with a training camp, turning the trip into a team‑building experience.
Scheduling Tips for a Smooth Pre‑Season
Space your friendlies out so players have enough recovery time. A good rule of thumb is a match every seven to ten days. This lets you assess performance, make adjustments, and avoid fatigue.
Build a clear progression: start with a low‑intensity game, then raise the tempo as weeks go by. By the final friendly, the squad should be close to full‑match speed.
Don’t forget logistics. Book the venue early, arrange transport, and confirm referee and medical staff. A smooth operation means the players can focus on the pitch, not on off‑field hassles.
Key Things to Work On During Friendlies
Fitness – Use the match to see who’s match‑fit and who needs extra conditioning. Track distance covered and intensity with simple GPS tools if you have them.
Tactics – Try out your new formation. If you’re moving from a 4‑4‑2 to a 3‑5‑2, the friendly is the place to see how the back three handles pressure.
Set‑pieces – Practice corners, free‑kicks, and throw‑ins. Since they’re low‑risk, you can experiment with different routines without worrying about a lost point.
Player integration – Give recent signings and academy prospects meaningful minutes. Watching them in a real game helps the coach decide who’s ready for the season.
Making the Most of Fan Experience
Promote the friendly early on social media and offer discounted tickets. Fans appreciate the chance to see the squad in a relaxed setting, and a packed stadium creates a better atmosphere for the players.
Consider adding a meet‑and‑greet or a youth clinic on match day. Small extras keep the community engaged and can turn a simple warm‑up into a memorable event.
In short, a well‑planned pre‑season friendly sets the tone for the whole campaign. Pick the right opponent, space the fixtures, focus on fitness and tactics, and give fans a reason to show up. Follow these steps and you’ll walk into the new season feeling prepared, confident, and ready to compete.
Kieran Lockhart, Jul, 24 2025
Arsenal beat AC Milan 1-0 in a pre-season friendly in Singapore with Bukayo Saka netting the only goal. Rising star Ethan Nwaneri stood out for the Gunners. Despite the loss, Milan triumphed in a post-match penalty shootout as part of the event’s format. Arsenal next face Newcastle, while Milan meets Liverpool in Asia.
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